Frankfurt, July 10th 2018 — Acomodeo fills the position of head of marketing with Ariane Landes and sets the course for the future. The experienced brand strategist brings extensive experience in the areas of B2B, B2C and e-commerce and has in-depth expertise in the development and implementation of cross-media marketing campaigns. Her start-up background and her experience in the IT sector of the hotel industry round off her profile. Landes will be responsible for the operational management of corporate marketing and will continue to develop this sector with a focus on the company's key target groups.
Ariane Landes has many years of marketing experience in the hotel industry and most recently worked as director e-commerce at Fleming's Hotels. Prior to that, she worked as e-marketing manager at Romantik Hotels & Restaurants and as key account manager & business director at TourOnline AG.
"Acomodeo is growing rapidly - Ariane Lande's extensive know-how in brand and marketing strategy and her long experience in the tourism and hotel sector will help us to continuously strengthen Acomodeo as a brand and product and to reach our target groups sustainably and effectively on various channels," explains Eric-Jan Krausch, managing director and founder of Acomodeo.
"Over the past few months we have established ourselves as the world's largest digital aggregator in the apartment world. Now we are focusing on the booker," says Krausch. Together with the new COO Alexander Blancke, Ariane Landes will focus on the acquisition of new partners and customers in the coming months. The Acomodeo teams from Marketing and Sales contribute their core competencies in cooperation for the achievement of the set goals. Cross-media and in particular international campaigns in the area of serviced apartments are intended to support this and also to raise awareness of the new offices abroad that are being created in the course of the global growth strategy.
Acomodeo brings the smart booking experience of the hotel business to the growth market of serviced apartments and combines long-term accommodation with the global travel market. With tailor-made, technical solutions for business customers and apartment providers, the company covers the entire value chain of this niche market and makes the booking of a flexible home sustainable from one night to two years.
With more than 170,000 exclusively professionally managed accommodation and specific services for corporate clients worldwide, Acomodeo clearly stands out from providers of private accommodation, which are usually out of the question due to a lack of billing options for a business trip, for example.
By offering exclusive long-term rates for serviced apartments, Acomodeo's inventory offers clear cost savings compared to classic hotels as well as more comfort and services for the traveler himself.
Acomodeo, based in Frankfurt am Main, currently employs 46 people. The company received the Travel Industry Club (TIC) Best Practice Award for its products in 2017 and is named "Best Agent 2017" by the International Hospitality Media jury for the global serviced apartment market.